Internet Marketing Course
Table of Contents

The major Internet Marketing components discussed in detail in this Internet Marketing Course, some in the form of a "mini course", and the logical order in which they should be reviewed, are as follows:

• search engine marketing course:
  • search engine optimization (SEO)
    • SEO - existing web site
    • SEO - new web site
  • reciprocal links program
  • search engine advertising
    • banner ads
    • pay for consideration (paid submission)
    • paid inclusion
    • paid placement (CPC, PPC)
    • contextual advertising
  • search engine trends
    • desktop search
    • categorized search
    • local search
    • personalized search
      
      
• web analytics
• site search
• email newsletters
• affiliate marketing programs (outline only with links to excellent info)
• blogs and blogging
• viral marketing
• web 2.0 internet marketing
• offline marketing programs

In this Internet Marketing Course, I guide you through each of these components and how each can help you attract additional Web site visitors and keep them coming back for more!

Future topics to be discussed in this Internet Marketing Course include: behavioral targeting advertising, proactive email campaigns, on-line PR, micro sites and content syndication.

For the very latest Internet Marketing information, please check out the Internet Marketing Course "What's New" page, and my blog, the Internet Marketing Blogger, the complementary blog to this Internet Marketing Course.

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