Search Engine Marketing Course
Internet Marketing Course

Let's start the Internet Marketing Course by examining "Search Engine Marketing" or "SEM".

SEM encompasses a large amount of material. It refers not only to Search Engine Optimization, but also to Search Engine Advertising, Reciprocal Link Programs, and new concepts such as Desktop Search, Categorized Search, Personalized Search and Local Search.

Here are the links to the Search Engine Marketing topics on the Internet Marketing Course Web site:

• SEO (Search Engine Optimization)
  • SEO To Do List - Existing Site
  • SEO To Do List - New Site
  • Links to Other SEO Tutorials
• Reciprocal Links Program
• Search Engine Advertising
  • Banner Ads
  • Pay for Consideration (paid submission)
  • Paid Inclusion
  • Paid Placement (CPC, PPC)
  • Contextual Advertising
• Search Engine Trends
  • Desktop Search
  • Categorized Search
  • Local Search
  • Personalized Search

Let's start with the SEO (Search Engine Optimization), the "editorial" portion of Search Engine Marketing (SEM). It's one of the most important Internet Marketing initiatives and it has one of the longest lead times to begin to see results. So let's get started!

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