Linking Matters--run and owned by Ken McGaffin and Archie Binnie. Linking Matters is a free resource that helps web site owners, managers and consultants learn how to run an effective linking strategy.

The Linking Building Mindset "We all know that one-way links from authority web sites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you’ll probably guess that it is not easy - quality links don’t materialize from feeble or automated requests. To get those ever so valuable links you’ve got to adopt the right mindset - the principles that show link targets you mean business and that you’re worth linking to."