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Just for signing up to receive the Internet Marketing Course newsletter,
you will receive a FREE electronic copy of "Unleashing the Ideavirus"
by Seth Godin (PDF format, 197 pages, approximately 900 Kb file
size). A link to download this FREE electronic book will be provided
immediately after you successfully complete the newsletter sign-up
process.
Book Description:
"The book that sparked a marketing revolution."
"This is a subversive book. It says that the marketer is not --
and ought not to be -- at the center of successful marketing. The
customer should be. Are you ready for that?" -- From the Foreword
by Malcolm Gladwell, author of The
Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure,
and manipulate the spread of information, Seth Godin argues that
the information can spread most effectively from customer to customer,
rather than from business to customer. Godin calls this powerful
customer-to-customer dialogue the ideavirus, and cheerfully eggs
marketers on to create an environment where their ideas can replicate
and spread.
In lively, detail, Godin looks at the ways companies such as PayPal,
Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses.
He offers a "recipe" for creating your own ideavirus, identifies
the key factors in the successful spread of an ideavirus (powerful
sneezers, hives, a clear vector, a smooth, friction-free transmission),
and shows how any business, large or small, can use ideavirus marketing
to succeed in a world that just doesn't want to hear it anymore
from the traditional marketers.
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