|
Internet Marketing Course -
Affiliate Marketing
My overview of Affiliate Marketing
will be available soon.
Until that is completed, let me share some very good information
on Affiliate Marketing that's already available online:
In my opinion, don't consider any other option than having a third-party
run the technical behind-the-scenes portion of your affiliate program, AND again, in my opinion, the ONLY third
parties to consider using are Commission
Junction or LinkShare, particularly if you're launching your first
Affiliate Program.
Another key point - think of your Affiliate Marketing Program just
as you would one of your key products or services. Why? Because
for an Affiliate Program to be successful, it must first be "sold"
to affiliates and then managed as if it were a key product or service.
For an example of how these programs work, go to my Recommended
Reading page and click on any of the book selections. All
of them are linked to Amazon.com via their Associates Program (I'm
a member). If you were to buy any of these books from Amazon via
one of these links from my site, I would receive a 15% commission
on that sale. (The commission rate ranges from 5% to 15%, depending
on how specific each link to an Amazon product is from the Associates'
site.)
Finally, here's a book about Affiliate Marketing I read several
years ago - it's still a great primer (that's why it's on my recommended
reading list): Affiliate
Selling: Building Revenue on the Web by Greg Helmstetter
and Pamela Metivier.
That's it for now, but I think these resources will get you off
to a good start understanding the basic concept and how to implement
an Affiliate Program and/or join one.
Internet Marketing Course - Return to Home Page
FREE
Newsletter | Internet
Marketing Blogger | SEARCH
| Site
Map | About
| Home
Copyright © 2001-2008 Dave Ingalls
|
|
